B2B buyers and customers interact with your company in dozens of touchpoints and their customer journey is more complex than ever before. But their expectations are quite straightforward: “Deliver an excellent experience at all times, or we will take our business elsewhere.”

This requires a lot of your business. You need to be proactive and able to anticipate their current and future needs. This is only possible, if all of your customer-facing teams and processes are perfectly in sync. SuperOffice CRM is the platform that enables your sales, marketing and service teams to focus all their efforts on creating those great customer experiences that are crucial for building long-lasting, profitable relationships.

First of all, SuperOffice CRM gives you a 360-degree view of all your customers. This allows your teams to create highly customised experiences based on customer interests, purchase history and much more. Secondly, you get a wide array of process optimisation, AI and automation tools. They help you streamline all aspects of customer engagement.

Finally, SuperOffice CRM comes with a built-in Customer Engagement Platform (CEP). This records any interaction in any channel with any customer, allowing you to communicate real-time based on customer activity – exceeding even the most demanding customer’s expectations to your response.