SuperOffice Launches New User Experience and AI Features
January 2025 marks an important milestone for SuperOffice with the launch of a redesigned user interface (UI) and instrumental artificial intelligence (AI) capabilities. These updates aim to provide a smoother, more intuitive experience, while reinforcing SuperOffice’s position as a customer-centric CRM provider. This evolution combines decades of CRM expertise with advanced technology to help businesses build stronger relationships with their customers.
More Than an Update: A Vision for the Future
The introduction of these new features is just the beginning of SuperOffice’s broader vision. This is the first step in a series of improvements that will shape the future of SuperOffice’s customer-centric vision.
“This launch represents a pivotal moment for us as a company. We are on a strategic growth journey - investing in our products, enhancing our technology, and reinforcing our role as a relationship expert in today’s digital era,” says Lars Engbork, CEO of SuperOffice.
“Our mission is to empower businesses by combining human expertise with the latest innovations, ensuring they can deliver exceptional customer experiences.”
A Fresh Look and Smarter Tools
The new UI introduces a modern, user-friendly design that simplifies how users interact with the platform. Combined with the rollout of advanced AI-driven tools, businesses will gain deeper insights, improve workflow efficiency and foster stronger customer relationships. The platform will provide valuable insights for better managing processes, for example in sales, helping businesses identify opportunities, track progress and close deals more efficiently.
Thomas Rødseth, Chief Product & Technology Officer, says, “With this updated experience, we are delivering what our customers have asked for—a modern, intuitive interface coupled with AI tools that truly make a difference in their daily work. AI features such as SuperOffice Copilot are designed to increase productivity, automate routine tasks and save time. All in all, this improved usability ensures that our users focus on what matters most: building lasting relations with their customers”.
Erik Eide, Director of Product, adds, “We’re meeting the demands of our users. This is the first step in a series of updates that will continue to elevate the SuperOffice experience.”
Source: New SuperOffice UI
Rolling Out in Stages for a Seamless Transition
The new UI will first be available to new SuperOffice customers starting in January 2025. Existing customers will experience the updates in a phased rollout, ensuring a smooth transition. Detailed information will be shared with existing users ahead of the updates to help them adapt and fully utilize the new features.
Looking Ahead
The January launch is the first of many steps in a strategic plan aimed at redefining the CRM landscape. SuperOffice is committed to continuous innovation, with more features and updates to follow throughout 2025. These will further position the company as a leader in delivering relationship-driven, technology-enhanced CRM solutions.